Archive for October, 2014

The Top Five Uses For Enzyme Cleaners in the Home

Friday, October 24th, 2014
Top Five Uses for Enzyme Cleaners

An enzyme hard at work!

Enzymes are the tools of nature. They are present in all living things, where they perform the essential function of converting food to energy and creating new cell material. As catalysts, they speed up natural processes and create natural reactions that otherwise would not materialize or take a long time to complete.

There are thousands of enzymes, each with its unique target. When enzymes are blended together, as is the case with EnzyMagic™, optimum performance results—cleaners that are better at removing mold, protecting your food preparation surfaces, and removing the stains on your floor. You should definitely store it under the sink for those little and big accidents we are all known to produce.

The difference between the enzyme and more acidic or alkaline disinfectants is the difference between a surgeon’s scalpel and an atom bomb. With enzymes there is no collateral damage or unintended consequence because the enzyme targets a specific contaminant. Enzymes are very specific in comparison to inorganic catalysts such as acids, alkalines, and petrochemicals found in traditional cleaners. They work exclusively on their target, therefore no unwanted side effects and no significant warning labels.

Uses might include a wide range of applications but you can always be sure that the final cleaned surface is food contact safe. Enzymes continue to work each time water is applied to the surface as any residue is reactivated.

Here are are top five uses for enzyme based cleaning products in the home:

Clogged Drains

Follow label for correct mixing instructions, and then pour into clogged drains. Always start, of course, by working on lower levels of the plumbing systems and work toward the higher levels. This enables the enzymes to clean the pipes and be flushed out rather than being stopped by down-stream debris. Enzymes are not fast-acting like acid-type drain openers and they require a few hours to work properly. However, they are much safer for workers and the plumbing. It is best to use these over night or over a weekend to give the enzyme several hours to do its job.

Stained Carpets

Enzymes work well for blood stain removal and they are very effective in reducing (or in most cases eliminating) odors caused by urine, vomit and other organic-related odors. When odors are in carpet backing, use a carpet syringe and inject 1 ounce of undiluted enzymes through the backing onto the subfloor. Several injections are required to cover a large area. Enzymes can be used on all other water-safe fabrics that contain odor or stains caused by the same organic matter that also stain carpeting. Using the best odor eliminator, can help get rid of multiple odors.


When mopping, mix enzymes with warm water to the correct dilution ratio and mop floors. Do not rinse floors, but air dry, allowing the enzymes time to react with bacterial matter. Enzymes will be absorbed into the floor mortar joints, allowing deep odor removal. Remember that you cannot use an enzyme at the same time that a disinfectant cleaner is applied. The residue of the disinfectant will kill the live organisms of the enzymes. Use one of the other—never both at the same time. If you want to use the disinfectant (like bleach) for staining, allow it to completely dry before applying the enzyme cleaner. Remember to avoid extreme acid or alkaline cleaners and this can be determined by checking the pH on the MSDS.


Enzymes are especially effective in laundry and can be used to supplement and enhance the cleaning processes of equipment like the Laundry Pure, Pure Wash, or other “detergent-free” laundry equipment.

Cat Urine

Cat Urine is an especially difficult odor because it is full of several different types of bacteria, the specific types depending on whether the cat was
simply urinating or marking its territory. These, in addition to the uric acid, make for the awful odor that just keeps coming back. Cats also don’t drink much making their urine concentrated. Regular cleaners are not designed to get a these highly concentrated bacteria but enzymes can do the job effectively. The enzymes immediately start to react with the urine, and eventually destroy the odor at its source. Once the odor in an area has been removed, the cat is not prompted to urinate there again…they also have short memories.

photo credit: Enzymlogic via photopin cc

UVC fights Ebola with Air Purification Equipment

Saturday, October 18th, 2014

Abita Springs, LA  October 18, 2014

With the current concern about Ebola transmission, the question is once again raised about the value, effectiveness and efficacy of ultra-violet component technologies on destroying the DNA of micro-organisms and, subsequently, keeping surfaces clean.  Xenex, a company selling sanitization products into the medical industry (see video here) has perfected equipment that destroys all types of bacteria and mold utilizing the same technologies used in high tech air purification equipment.  UVC (germicidal wavelength) has been proven over and over again with peer reviewed studies, clinical and field studies to do the job every time!  Now this same technology is available to the public…not in big box stores but through NORMI trained professionals.

“We have known for years how effective UVC technology is on killing mold and bacteria in the air and on surfaces,” said Doug Hoffman, Executive Director of NORMI, “so we have made it an integral part of our training and actually been instrumental in developing new technologies that utilize these components in inexpensive home and office units.  I’m a big believer in the concept of active air purification and have said, on many occasions, that the only people who need these products are people who breathe.  Personally, I can’t imagine going into a hospital setting today without some kind of air purification protection.  We are passionate about fixing this problem and our training could be more timely in the midst of all this concern about Ebola.”

NORMI offers training on this technology at Best Training School under the umbrella of the NORMI Certified IAQ Specialist including an IAQ Basics 101 for free.  The public needs to know the value of technology like this to keep air and surfaces clean.  There are many companies who offer UVC technology but NORMI has specific training on the trademarked MCI™ Multi-Cluster Ionization technology sold in an array of products for home, office and hospital use at the Best Living Systems website.

For more information on this and other trainings, call NORMI at 877.251.2296 or email


Customer Service Mistakes in the Indoor Air Quality Industry

Friday, October 10th, 2014
Customer Service Mistakes in the Indoor Air Quality Industry

Customer service doesn’t have to be evil!

Does Your IAQ Business Get Thumbs Down for Service?

No matter how great your company’s product or service is, if your customer service skills are lacking, it won’t make much difference. This is especially true in today’s economy, as struggling business owners need every possible advantage over their competition. Unfortunately, far too many business owners make the same mistakes over and over again, sending their customers into the arms of their competitors. Here are 5 simple but effective ways for small business owners to turn angry, frustrated, or dissatisfied customers into happy customers — who come back for more!

1. Not Training Your Staff Properly

It does not matter whether you have two or two hundred employees, you must train everyone in the art of customer service. Customers and clients will not tolerate rudeness, incorrect information, or apathy on the part of your staff. Not taking the time to thoroughly train ALL employees — from the bottom to the top — is a major mistake made by too many indoor environment businesses.

2. Trying to Win the Argument with a Customer

It is worth remembering that it takes five times more effort and cost to gain one new customer than it does to maintain one current customer. When it comes to succeeding as a small business owner, it really is true that “the customer is always right.” If you try to win an argument but lose a steady customer, you are punishing yourself and your business with lost revenue — and, very likely, ensuring bad reviews on sites like Yelp.

3. Being Inaccessible to Customers

If you want to see repeat business, you need to be reachable by your customers. If people find it difficult to contact the customer service department or speak to a manager, they may not return. Many businesses, especially online, try to maintain a distance from their customers, but this often backfires by sending people somewhere else where they’ll get the one-on-one attention they are looking for.

4. Standing by Your Policy … No Matter What

Treat every customer interaction as an opportunity to build a personal relationship — this is one of the ways small businesses can shine where a huge, faceless corporation can’t. While the store clerk who is scared to lose his job can say “Sorry, that’s our policy,” customer service representatives and managers should be able to find ways to bend policies to build positive customer relationships. The phrase “If I do that for you, I’ll have do to it for everyone,” is one of the fastest ways to lose customers.

5. Failing to Keep Promises

If you assure a customer that something will be ready by Thursday, then it should be ready by Thursday — no exceptions. If you can’t honor your commitments to a customer for reasons beyond your control, do not make excuses; the only words you need to remember are “We’re sorry,” backed up by an extra effort to make the customer happy. Be sure customers give you the thumbs up!

Source: All Business

photo credit: mattygroves via photopin cc