Advertising and Marketing

NORMI Continuing Education

Making your business known to a

Potential Customer Base

5 Main Categories

·         Advertising

·         Networking

·         Customer Service

·         Presentation Appearance

·         Word of Mouth

Advertising

·                     100% business positive

·                     100% of message content you control

·                     TV

·                     Radio

·                     Newspaper

·                     Phone books

·                     Mailings

Networking

·               Intentional strategy

·               Mutually beneficial sharing atmosphere

·               Multiple organizations

Customer Service

·         Creation of “Will.”

·         “Good Will” - accountable business asset

·         “Bad Will” - forbearer of death for a business

·         Special attention - Customer Service

·         Businesses sell - product / service

·         How you do business

·         How well you attend to your customers

Presentation Appearance

·         Materials - best sales tool

·         Materials - visually appealing / organized

Word of Mouth

·  Always exists - any business with a customer base

·  Most business owners under-value or over-value

·  Culmination of your marketing strategy

                       - Advertising is 100% business positive

                       - Word of Mouth is not

·  Unhappy customers tell 10

·  Happy customers tell only 1

·  Customer Service - control is in your favor